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By Charlie Cook “Everywhere I look I’ve got competitors, from the large companies to other independent financial advisors like myself. What can I do to beat the competition and get more clients?” Martha, Financial Services, San Diego CA In 500 B.C. Sun Tzu had the answer; “Know thyself, know thy enemy. A thousand battles, a thousand victories.” In war or business the key to success is to know your competition and understand the obstacles you need to overcome. Do you know who your biggest competitor is? Do you know who or what is stealing your prospects’ attention and keeping them from buying your products or services? You may be surprised to learn that your biggest competitor isn’t the other firm in your town or is it the large corporation that sells similar products and services. If you guessed these, you’d be right that they are competitors but they’re not your biggest one. Who then is your biggest competitor? Before I give you the answer, let me tell you a story. During his first three years of high school, my son was not the student he could have been. All my explanations and entreaties about needing good grades to get into college fell on deaf ears. My spouse and I tried discussions, lectures and everything else we thought might work, but we just didn’t have his attention. Sound familiar? The same is true of your prospects. Your biggest competitor isn’t one of the other companies that provide the same products or services. Your biggest competitor and obstacle to growing you business is your prospects’ indifference. If your prospects aren’t responding to your small business marketing, you’re not capturing their - - Attention - Interest - Time - Trust - Motivation to act - Commitment There are hundreds of thousands of people who could benefit from what you sell. Why aren’t they flocking to your door? Why aren’t you doubling your sales every year? Do you have the same problem with your prospects’ that my spouse and I had with our son? Halfway through his junior year, we took my son to see several colleges that were within his reach if he just applied himself. He liked what he saw and got excited about going to college (or was it just the idea of getting away from home?) We got his attention by showing him the opportunities he could have if he improved his grades. We motivated him by giving him the information he needed to make the decision to work harder in school. The result? His grades went from mediocre to outstanding. You can overcome your prospects’ indifference too by giving them the information they want in your marketing. When you do their interest and motivation will soar. Use these six ways to overcome your prospects’ indifference. 1. Don’t just shout your name or your company’s name; tell your prospects how you can help them. 2. Before your prospects get distracted by another web site, another ad, or another task, grab their interest by making them curious about how much better off they’ll be with your product or service. In language your prospect would use, map out their concerns and tempt them with the solution you provide. 3. Your prospects want a solution. Use your small business marketing to demonstrate you can solve their problem. Giving away tips, ideas or a test drive is one way to earn their loyalty and their business. 4. You want your prospects to trust you, so make sure they see and read great comments from your satisfied clients. Place testimonials throughout your marketing so your prospects cant miss them. 5. Give your prospects a compelling reason to read or hear your marketing message, to contact you, and to buy from you today. If it’s possible to put off a decision, most people will. 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By Cheryl Lynch Simpson The values landscape of our nation is changing, and with it your personal values landscape is changing as well. What does this mean and what does it have to do with midlife? Researcher Dr. Paul Ray says that the predominant values set held by Americans has been one he terms Modernist, with roots in the Renaissance. Modernists presently represent 88 million U.S. adults, or 47% of the population, but the numbers of Modernists are shrinking as those who hold these values are increasingly leaving this subculture and choosing instead the values of one of the other two subcultures ray has found, the Heartlanders (representing traditionalist values) and the Culture Creatives (representing newly emerging integral values, never before seen in human history). Heartlanders represent 29% of the population, or 56 million adults, while Culture Creatives represent 24% of the population, or 44 million adults. Those with a Modernist perspective tend to value religious and lifestyle pluralism, career achievement stepping stones, consumerism, a winning lifestyle, capitalism; tolerate societal fragmentism; and welcome the technologization of life. Many Heartlander values are the polar opposites of Modernist values: simplified and unified lifestyle options; an emphasis on putting families, not careers, first; buying in accordance with budget and values; a family-oriented lifestyle; a deemphasis on individualization and capitalism; a great desire to heal the fragmentations of American society; and a dramatically lessened interest in and dependence on technology. Now, what about the Culture Creatives? Who are they and what do they believe? Ray names this subculture this way because this is the group that is coming up with the new ideas that are transforming society as we know it. Culture Creative values tend to be person-focused and environment friendly and include: psychology; spiritual life; self-actualization; self-expression; mastering new ideas; social concerns; and womens issues. Dr. Ray sees American society as approaching what he terms a Great Divide in which the mainstream Modernist subculture is shrinking as members move instead into Heartlander or Culture Creative camps. Midlife acts as your own personal Great Divide and challenges you to choose your own values. Are you a Modernist? Will you remain one? Or are you really more of a Heartlander and just beginning to recognize yourself? Or are you a Culture Creative who never before could name what you knew you were becoming? What about your present family and friends? Or your family of origin? Or the people in your faith community? Are you surrounded by likeminded others or those with contrasting values? Review the informal lists above and see which subculture feels most like you. Consider reflecting on the questions raised in the last paragraph to help you explore your own personal values landscape. If you are surrounded by supporters, then no matter which category you live in, the changes ahead will be easier for you. If, on the other hand, you are surrounded by those of other subcultures, then not only the societal changes ahead but your own midlife changes will be more chaotic as well. Most critical of all, though, make sure you incorporate your Modernist, Heartlander, or Culture Creative values into your resume summary, cover/follow-up/thank you letters, and interview responses. By doing so, you dramatically increase the odds that you’ll end up working next to likeminded others, which, in turn, should assure you some measure of career satisfaction over the long-term. Cheryl Lynch Simpson is a Spiritual Director and Solutions Coach who helps women discover and create the life they’ve always wanted to live. Cheryl is the author of over 30 print/Internet articles and the founder of Coaching Solutions For Women, a coaching website that produces and showcases career, business, and life solutions that improve the life balance of today’s busy women. For a complimentary copy of her latest e-book, Ten-Minute Stress Zappers for Women Service Business Owners, visit http://www.coachingsolutionsforwomen.com. Article Source: http://EzineArticles.com/?expert=Cheryl_Lynch_Simpson http://EzineArticles.com/?The-Changing-Values-Landscape-of-the-U.S.-and-How-It-Impacts-Midlife-Job-Searchers,-Part-Two&id=1960 valium without prescription buy anax online valium buy valium buy anax online valium

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